Welcome to the sixth edition of McKinsey’s US State & Local Government newsletter. Building on last edition’s discussion of resident experience, this issue explores how performance-based vendor contracting can be used to improve the user experience.
On average, ~70% of government spend is with third party contractors. Within that contracted spend, technology is creeping into many areas of government procurement (i.e., 95% of all contracts have some form of technology in their delivery scope). If agencies and governments want to improve resident experience, they must get comfortable with performance-based contracting and vendor management.
Building these more innovative payment contract structures may require three important mindset shifts:
- Defining outcomes rather than outputs – During the solicitation process, agencies should consider defining outcomes (e.g., 95% of residents receive customer service support through voice-automated system within 2 minutes of placing their call), rather than outputs (e.g., a new voice automation menu). This will encourage innovations and creativity on the part of vendors instead of supporting one-size-fits all solutions that may not achieve impact.
- Establishing pricing for desired outcomes – Rather than pegging pricing to specific activities, agencies should consider building contracts that peg pricing to specific outcomes. For example, pricing for a digital platform could be based not on the steps required to build the platform but on the utilization of the platform by the target resident audience once the platform is deployed.
- Building staff capabilities to manage performance-based contracts – Staff may not be familiar with contracts that include performance metrics. Agencies should consider providing contracting staff with examples of performance-based contracts and support implementing processes to track vendor performance against contract terms.
While creating innovative contracts requires thoughtful negotiation preparation on the part of the government agency, the inclusion of these structures can set long-term precedents for vendor accountability.
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Thank you for your service,
Tim Ward and Jess Kahn from McKinsey’s US State & Local Government Practice